News & Events

Handel’s Homemade Ice Cream, a case study


Handel’s Homemade Ice Cream, an acclaimed 70-year-old family business celebrated as serving one of the best ice creams in the world, found itself back in start-up mode after a private equity firm recognized the power of the brand and made a significant investment. With new plans for strategic growth around the country, Handel’s required experienced functional leaders to successfully unlock its inherent potential.


Handel’s retained TalentServed to source, vet and present experienced functional leaders with track records of helping other brands grow. With the unique need for multiple hires within a tight timeframe, TalentServed created a bespoke fee arrangement that proved to be a win-win for both organizations.


TalentServed collaborated with Handel’s Chief Executive Officer over the successive weeks to identify and recruit multiple high-level leaders, including an appropriately experienced and growth-focused Vice President of Marketing, Senior Director of Supply Chain, Franchise Operations leader and others. Our partnership with Handel’s helped put aces in the right places to realize the vision of Clear Light Partners, the private equity firm investing in their future.