Marketing Director – Award Winning Cafe Concept New Orleans, LA

Location
LA New Orleans
Compensation
$95,000 - $110,000 Base + Lucrative Bonus (40%) + Perks
RESPONSIBILITIES:

The Marketing Director guides the brand strategy and external communications for this award-winning Restaurant Group. This includes oversight of advertising, publicity, digital platforms, event marketing, philanthropic efforts, signage/collateral, and branded merchandise. This position is responsible for developing and executing plans that increase brand awareness, restaurant visits, and customer loyalty. The Marketing Director will work cross-functionally to help achieve the company’s strategic and financial goals.
 
How You’ll Make An Impact:
Define annual marketing goals and related KPI’s that will be tracked and reported over the course of the year
Ensure a company-wide understanding of the brand strategy, core customer segments, and guest experience standards
Steward the brand’s visual identity; ensure it is consistently presented across all internal and external touchpoints
Ensure our successful expansion into new markets through brand building and traffic-driving efforts
Use data to inform the development of new marketing strategies and tactics, as well as to optimize existing ones
Develop and execute a promotional calendar that generates incremental sales
Partner with Operations leaders to create effective restaurant-level initiatives
Build partnerships and alliances that grow the brand’s reach and reputation
Responsibly allocate and manage a significant annual marketing budget
Ensure the marketing team’s workflow is on-time and on-budget
Steward relationships with multiple external agencies and vendors
Identify tools, technologies, or processes that will enhance the impact of the Marketing team’s efforts
Manage and mentor the marketing team

REQUIREMENTS:

Minimum of 3 years experience in managing high-performing marketing teams
Experience with local, in-market guerilla marketing tactics in addition to digital capabilities
Track record of results for multi-unit restaurants or other relevant categories
Ability to balance strategic thinking with the execution of plans
Excellent communication and selling/influencing skills
Comfortable with mining and interpreting data from POS systems, Google analytics, customer surveys, social media networks, etc
Strong ability to thrive at a fast-paced, rapidly changing company
Enthusiastic and versatile team player who can stretch up/down as needed

TalentServed